Zheci Chen

Rafayel Ltd and Everamour Ltd

Jewellery

I’m Zheci (Sam) Chen, an entrepreneur and educator. I run two jewellery brands, EverAmour (diamonds grown from hair or ashes) and Rafayel Diamonds (bespoke, IGI-certified fine jewellery). We design one-of-a-kind pieces that celebrate life’s milestones. I also lecture in business communication at Coventry University. My interests include ethical luxury, client experience, and women’s leadership.